Creators Have a Complicated Relationship With AI

Epidemic Sound surveyed 3,000 creators in the US and UK and found 94% already use AI, with many planning to use it even more over the next year.

Creators most often use AI for admin work, brainstorming, and marketing, while only a smaller share use it to generate full content.

Interviews suggest creators welcome AI for time-consuming, low-value tasks but want creative decisions and authorship to stay human.

Concerns about disclosure, training data, and voice or style cloning are shaping where creators are willing to use AI.