“An LED will always leak light, even if it’s called MicroRGB”: Jaime de Jaraíz on why LG will keep championing OLED

Jaime de Jaraíz said LG is betting on durability, fast after-sales support, and full software updates as key product differentiators.

He also framed lifetime warranties on appliances as a business strategy that builds trust and supports the brand.

On TVs, he argued OLED remains preferable to LED, MiniLED, and MicroLED because of physics and picture quality.

LG sees Spain as a test market for innovations that can later be exported to other countries.