LGU+ improves app features based on customer suggestions… accelerating participatory innovation

LG Uplus has collected over 10,000 ideas in seven months through its customer participation platform, Simple Lab.

The company has started reflecting selected suggestions in real service and UX improvements.

In U+one, guardians can now check and pay children’s line bills or report a lost phone directly.

A new favorites feature also lets users pin frequently used menus for easier access.