Kotaku Debates Lego (Correct) Vs Legos (Disgusting)

Kotaku shared an internal Slack debate about whether the proper site style is “Lego” or “Legos.”

Editors and writers compared the issue with other brand terms like Amiibo and discussed trademark-aware usage.

The team ultimately chose to use “Lego” in articles, while recognizing that “Legos” is common in everyday speech.

The exchange highlights how newsrooms balance brand accuracy, style consistency, and natural language.