Dell CMO: “AI will change not only internal work but also how customers buy”

Dell Technologies CMO Geraldine Tunnell said companies must move beyond AI experiments to full-scale deployment.

She framed AI-native transformation as a necessity, not an option, for modern enterprises.

Tunnell said AI tools are already changing how customers discover, evaluate, and buy products.

Dell argued that AI strategy must combine data, infrastructure, and human judgment.