The goldfish myth is false, but 'popcorn brain' is real: how TikTok silently destroys our concentration

The article highlights “popcorn brain,” a growing problem of fragmented attention linked to heavy use of TikTok, Instagram, and other social platforms.

Research and workplace data point to more screen time, more interruptions, and rising difficulty staying focused for even 30 minutes.

Experts say constant notifications and short-form content are weakening sustained attention and making deep work harder for both children and adults.