Snapchat is rolling out sponsored AI agents

Snapchat is launching AI Sponsored Snaps, placing brand-run AI agents in the Chat tab with an ad label.

Users can message these bots for product-related guidance; Experian is the first partner.

The move expands Snapchat’s advertising into conversational AI and makes brand chatbots a new ad format.

It also raises questions about transparency, user trust, and whether these bots help consumers or mainly drive purchases.