iPhone Loyalty Hits 96.4% as Android Users Four Times More Likely to Switch

SellCell surveyed 5,000 U.S. respondents and found that 96.4% of iPhone users plan to stay with Apple for their next upgrade.

By comparison, 86.4% of Android users said they plan to stay with Android, indicating weaker brand loyalty.

Android users were nearly four times more likely to switch brands than iPhone users.

The results underscore Apple’s stronger retention in the U.S. smartphone market and the opportunity for rivals to target switchers.