Naver Mate AI briefing citations up 48%... strengthening the virtuous cycle between AI search and creators

Naver said citations of Naver Mate creator content in AI Briefing reached 528.02 million this month, up 48.3% from 355.82 million last month.

The company said the jump reflects broader AI Briefing coverage across search and is expanding the creator partner program.

Naver Mate rewards selected creators with monthly payments tied to citation and quality metrics.

The effort is meant to keep creators engaged in Naver’s AI search ecosystem and strengthen its UGC base.