How Apple Changed Under Tim Cook: 15 Years in Numbers

Over Tim Cook’s 15 years as CEO, Apple has grown dramatically in revenue, services, active devices, and market value.

Compared with 2011, when Cook took over, Apple has evolved from an iPhone-led hardware company into a much broader ecosystem business.

Massive share buybacks and a soaring stock price have also delivered major gains for shareholders, defining much of Cook’s legacy.

Cook is set to move into an executive chairman role, while John Ternus is expected to become CEO on September 1.