Musinsa's 'AI Native' Push Aims to Build a Fast-Track Fashion Tech Ecosystem, CTO Jeon Jun-hee Says

Musinsa is converting into an AI-native company and embedding AI across its services and operations.

The company launched conversational commerce via ChatGPT for kakao using its MCP technology for hyper-personalized recommendations.

Musinsa applied AI features like review summarization and image fitting, analyzing about 21 million reviews and reporting higher orders and CVR.

The company hired 66 AI-native junior developers and plans broader AI adoption across non-development teams.