Student sues app for allegedly stealing video for 'friends with benefits' ad

A University of Tennessee freshman, Kaelyn Lunglhofer, is suing social app Meete and its parent company over an ad that used her public TikTok video without permission.

She says the ad falsely implied she was seeking casual sex and was geotargeted to men near her dorm in Knoxville.

The lawsuit claims violations of federal and Tennessee law, including the Lanham Act and the state’s ELVIS Act, and seeks damages plus removal of the ad.

The case raises broader questions about repurposing user-generated content in targeted ads and the risks of privacy, publicity, and false endorsement claims.