Amazon wants a smartphone do-over: 'Transformer' project to take over

Amazon is reportedly planning a new smartphone called Transformer, reports and an exclusive obtained by Reuters.

Has started plans for the Transformer project under a new device unit reported by Reuters.

Fire Phone sold fewer than 140,000 units, iDC comment cited in the article.

ZeroOne is the device unit leading the Transformer project sources cited by Reuters.

Transformer phone would emphasize voice-driven features and integrate Alexa reported features and company statements referenced by Reuters.