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McDonald's in-store ordering terminals spark controversy over usability; PR says, "We are in the process of updating them"

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Key summary

2 min read
  1. Criticism is growing on social media over McDonald’s in-store touch-panel ordering terminals, with users saying prices are unclear until late in the process and the UI is hard to use.

  2. Japan McDonald’s did not answer individual questions, but said it is carrying out system updates to make the terminals easier to use.

  3. The issue matters because ordering experience and accessibility can directly affect customer satisfaction and sales.

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