The Galaxy S26 is selling better than the S25, but Samsung may be pushing its luck

Counterpoint Research says Samsung’s Galaxy S26 sold about 15% more than the Galaxy S25 in its first six weeks.

Samsung’s overall smartphone sales rose 5%, with the Galaxy S26 Ultra driving most of the pre-orders.

Sales momentum weakened after week six as higher prices started to deter buyers.

The launch is outperforming last year’s model, but pricier devices and modest upgrades could limit further gains.