The EU’s plan to tackle 'cookie fatigue'

The European Commission’s Digital Omnibus would replace repeated cookie pop-ups with a centralized, machine-readable consent system.

Users could approve or reject data processing once and be asked again only after six months, cutting “cookie fatigue.”

Supporters say the change would reduce compliance costs for businesses and public bodies, especially SMEs.

Critics warn it could hand more power to browsers or other intermediaries and make online advertising less effective and more expensive.