HBO Max embraces vertical video with a new ‘Shorts’ feed

HBO Max is testing a vertical Shorts feed with trailers, clips, and bonus content.

It is also adding an AI-powered search that can answer open-ended questions and suggest relevant titles.

The update points to a new content-discovery strategy that blends TikTok-style browsing with conversational search.

Warner Bros. says the changes are meant to help viewers find shows and movies more easily and keep pace with rivals.