Google introduces a new Gemini-powered ad format to Google Search, along with conversational ads for AI Mode

Google announced Gemini-powered ad formats for Search at Marketing Live, expanding AI into monetization.

AI Mode will get experimental conversational and highlighted-answer ads, while standard Search gains AI shopping ads and a brand chat agent for leads.

Google is also broadening Direct Offers with AI-built promo bundles, native checkout for UCP merchants, and upcoming travel offers.

The move shows Google pushing generative AI deeper into search advertising, reshaping how ads are created and interacted with.