[VS on-site] “From AI that answers to AI that takes responsibility”... Sendbird unveils ‘Agent Steward’

At Spark Korea 2026 in Seoul, Sendbird CEO Kim Dong-shin unveiled Agent Steward, an AI orchestrator for complex customer support cases.

The system coordinates sub-agents and internal tools to handle issues like delivery problems, refunds, re-delivery, and compensation.

Sendbird also showed a live workflow with human approval steps, highlighting end-to-end resolution rather than simple question answering.

The company announced upgrades including Zero-Touch Improvement and Voice AI 2.0, signaling a broader push toward automated customer experience.