Most Americans want digital shelf labels and surveillance pricing banned

A GBAO Strategies poll for UFCW found 67% of Americans support banning electronic shelf labels and surveillance pricing in grocery stores.

Most respondents think the technologies would raise prices, and many said they would shop less at stores that use them.

UFCW is using the results to push legislation in Congress and several states.

Retailers including Walmart, Kroger, and Whole Foods are expanding tests of the technology as opposition grows.