Is Building in Public Backwards?

The article argues that product teams should ship first and promote later, rather than building hype before anything is real.

Premature announcements can create a false sense of progress internally and spend credibility externally.

Sharing plans too early may attract attention, but it also risks wasting time, trust, and long-term momentum.

The core tradeoff is attention versus credibility: launch with something real, then market from a position of proof.